India became the latest country after Brazil and Thailand to ban the sale of e-cigarettes in what could potentially be the biggest move against vaping globally over growing health concerns.
The ban, which also covers the production, import and advertising of e-cigarettes, cuts off a huge future market from e-cigarette makers at a time when the number of people smoking worldwide is declining.
“There has been a 77 percent increase in addiction of e-cigarettes among school-going or college-going young adults, teenagers, and children because nicotine addiction is quick and it is harmful as well,” Indian Secretary of Health and Family Welfare Preeti Sudan said.
India has 106 million smokers, second only to China.
The ban could also dash the expansion plans of companies such as Altria, backed Juul Labs, and Philip Morris International into the country.
“$150 billion opportunity, now that’s what is estimated, the nicotine market is going to be, why are we denying our farmers that, why are we denying our citizens a right to a less harmful product, these are questions that I would really like to ask the government,” Praveen Rikhy, Trade Representatives of endsin India said. (Reuters)
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