Facebook’s Instagram adds new photo sizes to keep users, attract ads

admin   •   August 28, 2015   •   2813

 

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013. REUTERS/MARIO ANZUONI

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013.
REUTERS/MARIO ANZUONI

Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.

The move is the first major alteration to the photo-sharing, social media service since Facebook Inc bought it for $1 billion in 2012, and addresses the wishes of many of its 300 million users, who have been constrained by the square format.

“It boils down to giving advertisers and users more options,” said Debra Aho Williamson, a social media marketing and advertising analyst. “You want people to be able to see more of your ad. It’s something advertisers are definitely going to be interested in.”

One in five photos and videos posted on the service do not fit the square format, Instagram said in a blog post.

“Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end,” it said.

From Thursday, Instagram’s web-based service and its mobile apps running on Google Inc’s Android system and Apple Inc’s iOS will allow portrait and landscape formats, giving both users and paying advertisers more options.

The move should help Instagram in its battle with newer rivals such as Snapchat for users in the fast-moving messaging and media-sharing market.

At the same time, it should attract more advertising revenue for Instagram, which said in June it would open its platform to all advertisers by the end of the year, rather than just to select brands.

Instagram is expected to generate nearly $600 million in advertising revenue by the end of this year and $2.8 billion in 2017, according to projections from research firm eMarketer.

By comparison Facebook, the world’s most popular online social network, generated more than $12 billion in revenue in 2014. The growing service hit one billion users in a single day for the first time on Monday.

To promote the new formats on Thursday, Walt Disney Co released exclusive footage of its upcoming film, “Star Wars, The Force Awakens,” using the new landscape option.

(Reporting By Yasmeen Abutaleb; Editing by Bill Rigby)

DOLE warns against FB pages promising cash, jobs

Marje Pelayo   •   January 7, 2021

MANILA, Philippines — The Department of Labor and Employment (DOLE) has warned the public against bogus Facebook pages promising cash or prizes in exchange for likes and shares as well as those purportedly hiring for employment.

“Verify the registration of such companies with appropriate government agencies before engaging with them, especially in providing information,” DOLE warned on Wednesday (January 7).

The alert came after DOLE acted on a complaint against a certain company named ‘Eternal Investment’ alleging that it is gathering people on Facebook and assigning them to job positions on a voluntary or commission basis. 

Recruits are allegedly assigned to positions such as executives, managers, and graphic artists.

The complaint also claimed that Eternal Investment is reportedly “manipulating people and not paying proper dues based on the output of the volunteers.” 

Upon coordination with the Department of Trade and Industry (DTI), it was found out that ‘Eternal Investment’ is not registered with the DTI nor with the Securities and Exchange Commission (SEC).

To protect the public, the labor department’s Bureau of Local Employment brought the complaint to the SEC’s Enforcement and Investor Protection Department for further investigation.

Facebook removes pro-Trump group due to policy violation

Aileen Cerrudo   •   November 6, 2020

Facebook on Thursday (November 5) removed the pro-Trump group, “Stop the Steal” for allegedly violating the social network’s policies.

“In line with the exceptional measures that we are taking during this period of heightened tension, we have removed the group ‘Stop the Steal,’ which was creating real-world events,” Facebook said in a statement.

The group has around 300,000 members which, according to Facebook, is being used to delegitimize the election process. Facebook also saw “worrying calls for violence from some members of the group.”

United States President Donald Trump on Thursday continued to question the integrity of the US voting system over alleged incidents of voting fraud.

Meanwhile, Trump said in his Twitter account that he and his team will challenge vote counts in states won by his challenger, Democratic presidential candidate Joe Biden. AAC

Facebook offered to reconstruct taken down ‘Hands off our children’ page – AFP

Robie de Guzman   •   October 14, 2020

MANILA, Philippines – Social media giant Facebook has offered to “reconstruct” an account it recently took down due to alleged links to the military and coordinated inauthentic behavior.

In a statement on Tuesday, Armed Forces of the Philippines (AFP) chief of staff General Gilbert Gapay said Facebook made the offer to reconstruct the “Hands Off Our Children” page but admitted that it cannot restore the original page.

The “Hands Off Our Children” page is a group composed of parents whose children were recruited into the New People’s Army (NPA).

The page was among the more than 100 pages that Facebook removed in October as it stepped up its campaign against fake accounts and pages that are spreading false information.

Facebook earlier said these accounts were traced to have links with China, the Philippine National Police and the military.

Gapay has expressed dismay over Facebook’s action and called it “unfair.”

“They are unfair to us in taking down those sites because there are many other sites that are really espousing hate, violence, terrorism that should have been taken down in the first place, not these good sites which [we] are advocating on Facebook,” he said.

Gapay said the official Facebook pages of the AFP and all its units remain active for updates on military efforts and activities.

He also stressed that the Philippine military does not engage in sharing fake news and disinformation on social media.

The AFP already met with Facebook representatives to thresh out issues on their social media pages. – RRD (with details from Correspondent Lea Ylagan)

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