MANILA, Philippines – Google on Wednesday announced it will not accept election ads in the Philippines during the election campaign and silence periods for the 2022 national and local elections.
In a statement, Google said the policy will apply to election advertisements in the Philippines that are purchased through Google ads, Display and Video 360, and shopping platforms that advertisers intend to place on Google, YouTube, and partner properties.
This also includes advertisements that promote or oppose any political party or the candidacy of any person or party for public office, the tech giant added.
Based on the calendar of activities released by the Commission on Elections, the official campaign period for national candidates will start on February 8, and on March 25 for local candidates.
“Google is focusing its efforts and resources on upcoming election-related initiatives, which aim to help people access, useful and accurate information via product features and media literacy program, encourage participation in the voting process and help protect the integrity of the elections,” the tech giant said.
Under the rules and regulations of the Fair Elections Act for the 2022 elections, political advertisements or election propaganda refer to any matter broadcasted, published, printed, displayed or exhibited, in any medium, which contains the name, logo, brand, insignia and other symbol or graphic representation that is capable of being associated with a candidate, and is exclusively intended to draw the attention of the public or a segment thereof to promote or oppose, directly or indirectly, the election of said candidates to a public office.
Political advertising includes endorsements, statements, declaration, or information graphics, appearing on any internet website, social network, blogging site, and micro blogging site, which – when taken as a whole – has for its principal object the endorsement of a candidate only, or which were posted in return for consideration or are otherwise capable of pecuniary estimation.
Earlier this year, Google launched a #MagparehistroKa campaign with COMELEC and other partners.
It also hosted a website on Google Cloud to support voter registration campaigns.